March 27, 2017

Major Brands Withdrawing Their AdSense Ads From YouTube


In response to the Advertisement on 'objectionable videos' and 'Hate Speech Videos', Youtube has taken strict and effective steps towards a better advertising ecosystem.
YouTube has updated its policies and also added some new policies to tackle emerging threats. They are using new technology to better protect their advertisers brand safety. Youtube increased brand safety levels and controls for advertisers. They are increasing their resources, accelerating reviews and improving transparency to the ads system.

Read more from YouTube Official Blog:

Updated on: 24-03-2018

AdSense and YouTube, if you have not heard these two names before, I would be very surprised. OK, let me give you a brief overview of these two Internet giants.

What is AdSense?

AdSense is an advertising service owned by Google and it's the world's largest online advertising platform. AdSense allows its publishers to serve ads on their websites and earn money. Publisher receives revenue when visitors view or click on advertisements displayed on the website. AdSense advertisements include text, image, video or interactive media ads.

What is YouTube?

On the other hand, YouTube is a free video-sharing website owned by Google. YouTube is the second largest search engine on the Web and it is the third most visited website on the web. On YouTube, anyone can watch videos, create their own, upload, and share them with the world. You can also put AdSense ads on your own videos and earn money.
हिंदी में पढ़ने के लिए क्लिक करें

Internet Giant Companies (Brands) Retracted Their AdSense Ads From YouTube


Just recently, many Internet giant brands have withdrawn their AdSense ads from YouTube. And this news is completely true. So what's the issue that forced them to withdraw their ads? Actually, some major brands are complaining that their ads are being shown on the videos that are objectionable. Legend companies are worried because of their image loss. And because of this, many big companies are retracting their ads from YouTube. Many major brands (advertisers) have found that Google's automated program (filters) has displayed ads on the videos with racial content.

Previously AT&T, Johnson and Johnson, Volkswagen, Verizon, and many other prominent companies withdrawn their advertisements from YouTube. And now Wal-Mart stores, Starbucks and PepsiCo have also confirmed the removal of their advertisements on YouTube.

AT&T said,

“We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate. Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.”

Verizon said in a statement,

“Once we were notified that our ads were appearing on non-sanctioned websites, we took immediate action to suspend this type of ad placement and launched an investigation.”

Wal-Mart recently said,

"The material that we are being linked to is poor and against our company's values."

Wal-Mart, PepsiCo, and many other major companies have also said that in addition to discontinuing advertising on YouTube, advertisers may also stop advertising on the websites on which Google puts advertising.

Google Apologizes

On the other hand, Google apologized for this. Google had apologized for showing advertisements of brands with objectionable videos and talked about taking stringent measures so that it would not happen again. But in spite of this, many major brand advertisers have continued to withdraw their advertisement from YouTube. And in the coming time, this list may be even longer.

Google's Chief Business Officer Philipp Schindler wrote on Google Official Blog,

"We know advertisers don't want their ads next to content that doesn’t align with their values. So starting today, we’re taking a tougher stance on hateful, offensive and derogatory content. This includes removing ads more effectively from content that is attacking or harassing people based on their race, religion, gender or similar categories. This change will enable us to take action, where appropriate, on a larger set of ads and sites."

Read Complete Post Here...

Google Official Blog
Considering the current situation, the list of companies that are retracting advertising may be increased in the coming time, and this possibility cannot be denied. So far, the advertising boycott is only limited to YouTube. But its direct impact will also be on AdSense. AdSense is a major advertising service of Google and is one of Google's major sources of revenue.

If big companies and brands would continue to withdraw their advertising in the same way, then obviously Google would have a lot of loss from this. And this loss could be of billions of dollars.

This move of advertisers is absolutely right and logical. Any advertiser or even I would not like to see any of my ads appear on a web page containing racial or objectionable content. But as far as we know Google, hard steps will be taken.
Cannot say about the others, but there is one thing in the Blog-sphere that everyone knows. And that is, Google is quite strict about its terms-conditions and policies. And about AdSense, maybe I do not need to say anything further.

Hopefully, things will get better soon.


The Verge
Zee News India
Google Official Blog

Post Comment :

Post a Comment